All sections

Live demo — five different builds

Hero 4

Live demo of the SF Hero 4 section — five expertly-customized variations on one page.

section-foundry-hero-4.liquidHeroImages
sfhero flatlay menswear

01 — Measure

Send us four numbers

Chest, waist, inseam, sleeve. A tape measure and five minutes is all it takes.

Measuring guide

02 — Choose

Pick your cloth

Forty British wools and a dozen linens, with swatches posted free.

See the cloth book

03 — Wear

Six weeks later

It arrives finished. Alterations are free for the first twelve months.

Start a commission
sfhero knits hangers

For him

Knitwear, outerwear and the boots to go under both.

Shop menswear

For her

The same cloth, cut on our women's blocks since 2019.

Shop womenswear
sfhero yellow sweater

Ends midnight Sunday

Thirty per cent off knitwear

Every lambswool and merino piece in the shop, no exclusions and no code needed.

Shop the offer
sfhero mall shopper

Click & collect

Order by 2pm, collect from the Leeds shop the same afternoon.

How it works

Free alterations

Hems, sleeves and waists adjusted free for the first year you own it.

Book alterations

Repairs for life

Torn pockets, lost buttons, worn cuffs — send it back and we'll mend it.

Send a repair
sfhero suit glove watch

Gift guide

Under fifty

Socks, scarves, belts and a very good pair of gloves.

Shop under £50

Gift guide

The big one

A wool overcoat, boxed and hand-delivered anywhere in the UK.

Shop overcoats