Live demo — five different builds
Blog 2
Live demo of the SF Blog 2 section — five expertly-customized variations on one page.
The journal
Long-form notes from the studio floor.
How to wear it
Fit, proportion and the small decisions that make an outfit land.
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Five pieces, fifteen outfits. The maths of a winter wardrobe that actually works.
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Overcoat, car coat, trench. What each one does, and when to reach for it.
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Gauge, tuck and proportion — the three levers that keep knitwear sharp.
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The most-worn thing in your wardrobe deserves more thought than it gets.
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Make it last
Wash it right, mend it early, keep it for years.
Travel light
Everything we know about fitting two weeks into one bag.
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Ten pieces, one bag, no checked luggage — the packing list we keep coming back to.
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A realistic four-day list for people who refuse to check a bag.
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Roll the soft things, fold the structured ones, and use the gaps.
The wardrobe edit
Own less. Wear more of it.
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Take everything out. Put back only what earns its hanger.
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Why the best wardrobes look like they were bought in one trip.
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